How To Choose The Right SEO Company In 7 Easy Steps

Over the last year there has been a rise in advertisers hitting the the pavement to round up any Local Business they could to sell them online services and you may have noticed the rise in companies doing SEO.

I started doing web design in 1998, I have been making my living solely online since 2009. It was in 2007 I started a journey into the Internet world that would change my life. So, you can guess I watch trends very closely and I still devote 1 day a week to learning something new and keeping up with changes in the industry.

We can all agree the Internet has exploded but the rush to sign up Local Businesses has really just boomed in the last 6 months or so. Every media or Yellowbook salesman soon found that sales were decreasing and it was harder to sell the big yellow book and started jumping on programs to sell SEO or any online service.

Most of the coaching programs teach people how to be an "expert" missing the fact that to become an expert in any field of study takes hundreds and most would say thousands of hours of study, practice, and implementation. While most companies are re-sellers. Selling one size fits all SEO programs and having off-shore companies do the work.

So when searching for SEO how do you choose the right company?
So here we are going to get to the meat and potatoes and how to weed through the companies offering SEO services. Some of these may or may not be important to you but it should provide a good guide to help you make an informed decision for your business.

Step #1 Results

A: Is there company ranking for their own market or service?
When you Google the service your looking for (Sacramento SEO company, Dallas SEO Company, etc) does that company appear in the top 10 or even better top 5.

B: Are their clients on Page 1?
Where are their clients ranking and ask to see proof.

Step #2 Customer Service and Communication
How big is there company and are they going to manage your marketing or do you have an account manager. This may or may not be a deal breaker but it effects responsiveness. A very common story I hear is that there SEO or Web Designer disappeared for 2 weeks after they got paid. So how responsive is that company?
When you requested a consultation how long did it take for them to respond? You want to make sure that the communication is very high and fast.

Step #3 Are they Interested in YOU
What questions are they asking you? Are they really interested in your business or your pocket book. Are they just trying to sell you more back-links than the next guy? A professional consultant will take time to interview you to get in-depth details about your business, services, and target customers. They are going to be interested in increasing your revenue and not just selling you links.

Step #4 Location
Is the company even located in the US?
This may or may not be important to you but I think it is important to most Local Businesses I have spoken to many business owners who are giving me time JUST because I am in their same city.

It is also very nice to meet someone your going to be working with, shake their hand, and speak face to face... I know I enjoy it and it gives me a chance to peel my eyes of the monitor.

Step #5 References
Do they have a few clients past or present that you can speak to?
You dont need a 100 names but a few people to confirm their a good guy/girl and people are happy with them is always nice.
This may be difficult for a new company or service provider, so if you are new to working with Local Business owners just tell them, and be honest, that your new and don't have any references yet but you do a great job and if they give you a shot you will make them very happy.

Step #6 Cost
Are there services really cheap? Are they too expensive? Are they priced right?
SEO companies that offer really cheap pricing you should proceed with caution.
To deliver a very exceptional winning service and give the best results it cost money and there is no way around that. You can't drive a Ferrari on a Volkswagen budget.

Step #7 Delivery
Are they going to be doing the work or will they be re-selling your account to an off-shore company?

This is important because many companies are re-sellers and have off-shore companies doing the work for very cheap pricing and the results are typically not very good so be sure to ask.

I hope you found these tips useful. Put them into use and I think you will find the right company to work with your business.

The landscape of marketing for small businesses has changed considerably over the years. Not so long ago, a typical small business would post a sign on the exterior of the store-front, pass out some business cards and pens, and maybe even make some in-person sales calls. In the modern era, a lot has changed in the world of marketing .

No longer can small players do business without a website. Period. They simply must have a website presence in order to stay competitive in this increasingly online environment. Recent studies indicate that even if consumers aren't going to purchase online, they are still researching products and services prior to buying. Meaning, potential customers are searching online before they go out to physically buy a product or service. So, if a company is without a website, the potential client will not be able to find them. Gone are the days of finding the company in a phone book, calling them to ask if they carry a product, and then getting directions to the store.
It is estimated that more than 85% of traffic is generated through the search engines, like Google and Bing, to a business website. So, after building and hosting a website, many of these business owners think they are 'good to go.' That's simply not true. It's important when consumers and prospects are conducting these searches online, that they can FIND your website. Simply throwing a website out in cyberspace will not get customers to you. Implementing search engine optimization (SEO) methods to your website will not only boost your search engine rankings, but also your quality of traffic. The higher the quality of traffic, the more conversions, or sales, you'll ultimately receive.

Here are some items to consider for the online marketing success of your small business.

With SEO, your prospects are targeted and they are actually online searching for the product or service you offer.

SEO drives qualified leads to your website.

An optimized website gets higher rankings, along with a higher rate of traffic.
Traffic generated through SEO is still the most cost-effective method of getting customers to your website.

It's budgeted and long-term.

Marketing for small businesses now means more marketing for less. Many of these business owners don't have the luxury of the larger advertising budgets. So, this may require them to wear many hats, get more advertising done for less, and concentrate on where their marketing dollars should be directed.

With the landscape of marketing for them changing so rapidly, so are the roles and
responsibilities of operators of smaller businesses. Stay current and learn the latest trends.

You don't beat out your competitors by ignoring the numerous opportunities to maximize your customer base simply by increasing the exposure of your business. Smart businesses wanting to be found first are putting their resources to work for them by investing in expert search engine optimization (SEO) online. Web-savvy SEO experts are ready to help any business gain the exposure needed to not only be found, but to be found first.

SEO is not a quick fix that most entrepreneurs can apply to their business ventures. It is a time- consuming, knowledge-based skill that is best served by the experts in the field, who can keep up with the ever-changing technology and enhancements one can put to work to successfully get a customer to the top spot in a Google search and to STAY at the top. It is not about being a computer geek, or computer proficient; it is about knowing all the tricks of the ever-changing trade of website optimization. The experts utilize the help they need from the back door to the front door of website optimization, and project your success at every step of the way.

The economy has spawned businesses which gratefully sign on with a SEO expert to try to enhance their market share. The struggle is on in a very big way to be at the top and stay there, and demonstrate that growth to your customers. Doesn't every savvy customer want to know they are dealing with the best business for their needs?

Doesn't success breed more and continued success? I think so, and so will you! Go to work with the expert SEO professionals that can help you to the top!

As you and your SEO expert build out your business website, you will be privy to the competitive rankings of your site, month to month, as your professional will provide you with an analysis of how you are doing, compared to your competitors. Your business profile is built with your input and with time- tested and individualized strategies that will enhance your profile to your own unique public. You will be able to sit back and not only enjoy the success of your business, but know you were wise enough to put your business optimization in the hands of experts who will stick with you to continue your ride at the top.

You don't want to miss the opportunity to give a call - you'll be glad you did!